The negotiation ended on Friday. The price went up on Monday.

Tina Gerbec

Published on: 10/07/2026

A 2 billion euro negotiation ended without a deal. Three days later, the seller signed at a higher price. What the Safran and Exail story teaches about power.

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She did not own the recordings. She owned everything else.

Tina Gerbec

Published on: 27/06/2026

In 2019 Taylor Swift lost the negotiation for her own music. She could not win back the recordings, so she rebuilt her leverage from what was still hers. By 2025 the catalog was hers. A negotiation case study on leverage and alternatives.

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